Seem Privacy Policy
Effective date: February 1, 2026
Last updated: February 1, 2026
This Privacy Policy applies worldwide, including the EEA/UK (GDPR/UK GDPR) and California (CCPA/CPRA). It explains what we collect, how we use and share it, how long we keep it, how we protect it, and your rights and choices. By using Seem, you agree to this Policy. If you do not agree, please do not use the Services.
Seem is provided by Vivid World Inc. (“Seem,” “we,” “us,” “our”).
Contact: privacy@getseemai.com
For terms governing your use of our Services, see our Terms of Use.
1. The Services
- Services: our websites, apps, and platform features that let you browse a feed of AI Personas, engage in real‑time 1‑on‑1 AI video calls and text chats with those Personas, create a private AI companion (“Soulmate”) using your own photos and voice, purchase virtual currency (“Coins”) and call‑time packages, send virtual gifts during calls, and manage subscriptions.
- Scope: this Policy covers information we process when you visit, browse, make calls, create a Soulmate, make purchases, or contact us.
We collect information you provide, information collected automatically, and information from third parties. Some information (e.g., facial imagery and voice samples) may be considered biometric or sensitive under applicable laws.
We use information to provide and improve the Services, communicate with you, and protect users.
- Provide and operate: host AI Personas and Soulmates; enable real‑time video calls, text messaging, and virtual gift delivery; process purchases, subscriptions, and Coin transactions; authenticate; support; maintain and secure the platform.
- Personalize and improve: customize content feed; recommend Personas; debug; analyze performance; develop new features. We use your data to train or improve models only if you opt in.
- Communicate: service/transactional messages, updates, and support replies; push notifications from Personas (e.g., conversation follow‑ups and reminders); marketing where permitted and consistent with your preferences.
- Safety and compliance: detect/prevent fraud and abuse; enforce our Terms; comply with legal obligations.
4. Legal Bases (EEA/UK)
Under GDPR/UK GDPR, we rely on:
- Performance of a contract (Art. 6(1)(b)): account creation, operating real‑time calls, core features.
- Legitimate interests (Art. 6(1)(f)): security, fraud prevention, service diagnostics, limited analytics—balanced against your rights.
- Consent (Art. 6(1)(a)): marketing, non‑essential cookies, model training/improvement, optional recordings/transcripts.
- Explicit consent for special categories (Art. 9(2)(a)): biometric‑related processing (facial geometry and voice characteristics) to create and operate your Soulmate or Persona.
- Legal obligations (Art. 6(1)(c)): responding to lawful requests and record‑keeping.
You may withdraw consent at any time without affecting the lawfulness of prior processing.
5. Biometric, Calls, and Recordings
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Biometric‑related processing: we analyze facial geometry and voice characteristics to generate and run your Soulmate. We store such data separately with strict access controls and encryption.
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Model training/improvement (opt‑in): we use conversation content, call metadata, or biometric derivatives for training or improvement only if you explicitly opt in. Opting out does not limit core features.
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Call recordings and transcripts:
- Default: we do not store full video of your calls; transient frames/audio are processed in memory to operate the call.
- Optional: you can enable recordings/transcripts for your own use. In all‑party consent jurisdictions, we will clearly indicate recording and obtain consent from participants.
- Retention: if enabled, we keep recordings/transcripts until you delete them or for up to 90 days (whichever comes first), unless a longer period is legally required or permitted for safety/legal reasons.
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Public visibility controls: you can set your Soulmate to private; other AI Personas on the platform are managed by Seem or authorized creators. Other users may still capture content using their devices; we cannot control third‑party recordings.
We do not sell personal information for money. We share information as needed to operate the Services and as permitted by law.
- Service providers (processors): hosting, storage, real‑time media, AI inference, analytics, communications, support, payments, and anti‑abuse—under contracts that restrict use to our instructions and require safeguards.
- With your direction or consent: e.g., content you choose to share, integrations you enable, or referrals you initiate.
- Legal and safety: to comply with law, enforce our Terms, or protect rights, property, and safety.
- Business transfers: in a merger, acquisition, financing, or sale of assets, under protective agreements.
7. Cookies and Tracking
- Essential cookies support login, security, and core functions.
- Where required, we seek consent for analytics/measurement cookies.
- You can control cookies in your browser settings. Blocking cookies may affect functionality.
8. Your Rights and Choices
We honor rights as required by your local law.
- Common rights: access, rectification, deletion, restriction, portability, objection (including to direct marketing), and withdrawal of consent (marketing, non‑essential cookies, training, recordings).
- How to exercise:
- In‑app: Settings > Privacy (if available).
- Email: privacy@getseemai.com with subject “Data Request” and your request.
- Verification and timing: we may ask for information to verify your identity. We respond within one month (GDPR/UK) or 45 days (California), with extensions as permitted.
9. Data Retention
- Account deletion: your account, profile, and personal data are permanently deleted immediately upon confirmation; backup and log copies are purged within 90 days.
- Biometric templates/derivatives: deleted immediately when you delete your Soulmate or withdraw consent; backup copies purged within 90 days. Non‑identifiable safety/anti‑abuse derivatives may be retained as permitted by law.
- Optional recordings/transcripts: until you delete or 90 days max (unless required longer for safety/legal reasons).
- Safety/fraud records: up to 24 months where permitted.
- Legal holds: we may preserve data if required by law, dispute, or investigation.
10. Account Deletion
You may delete your account and associated data at any time by going to Settings > Account > Delete Account in the app. Follow the on‑screen prompts to confirm deletion.
When you delete your account:
- Your account, profile, and all associated data will be permanently deleted immediately.
- Biometric templates and derivatives (facial geometry, voice characteristics) will be removed immediately.
- Optional recordings and transcripts (if enabled) will be deleted along with your account.
- Backup and log copies will be purged within 90 days.
- Certain data may be retained beyond these periods only where required by law, for fraud/safety purposes, or to resolve disputes, as described in Section 9.
Once deletion is complete, your data cannot be recovered.
11. Security
We use technical and organizational measures to protect your data, including:
- Encryption in transit (TLS 1.2+) and at rest (AES‑256).
- Segregated storage for biometric templates; strict role‑based access and least‑privilege reviews.
- Managed key management with periodic rotation.
- MFA/SSO for employee access; audit logging and anomaly detection.
- Secure development practices and periodic independent penetration testing.
No method of transmission or storage is 100% secure. We use commercially reasonable safeguards and improve them over time.
12. International Transfers
We may process data in countries outside your own. For EEA/UK users, where a destination country is not deemed adequate, we use appropriate safeguards such as Standard Contractual Clauses (and the UK IDTA, where applicable), along with additional technical and organizational measures. You may request more information at privacy@getseemai.com.
13. California Privacy (CCPA/CPRA)
This section applies to California residents.
- Categories: identifiers (e.g., email, device IDs), internet/network activity, approximate geolocation, audio/visual info (if you enable recordings), inferences, and sensitive data (biometric‑related facial/voice characteristics for your Soulmate or Persona with consent).
- Purposes and disclosures: as described in this Policy; to service providers under contracts; for safety/legal reasons; or with your direction.
- “Sale”/“Sharing”: we do not sell personal information for money. If we engage in cross‑context behavioral advertising, you may opt out by emailing privacy@getseemai.com with subject “Do Not Sell or Share” and providing the device/account to apply it to. We will honor and confirm your request.
- Limit sensitive personal information: email privacy@getseemai.com with subject “Limit Sensitive” to limit use/disclosure to what is necessary to provide the Services.
- Authorized agents: agents may submit requests on your behalf; we may require proof of authorization and identity verification.
- Non‑discrimination: we will not discriminate against you for exercising your rights.
14. Children’s Privacy
The Services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16. If we learn that a child under 16 (or under 13 in the U.S.) provided personal data without proper consent, we will delete the account and related data. We use reasonable age‑gating during sign‑up.
15. Jurisdiction‑Specific Notes
- Recording consent: in jurisdictions that require all‑party consent to record communications, we will clearly indicate recording and obtain consent from participants before recording.
- Biometric laws (e.g., Illinois BIPA): where applicable, we obtain informed written consent; we do not sell/lease/trade biometric identifiers; we retain them only as long as needed to provide your Soulmate or Persona, or for up to three years after your last interaction (whichever is shorter), then delete unless a longer period is legally required.
16. Changes to This Policy
We may update this Policy from time to time. We will post the updated version with a new “Last updated” date. If changes are material, we will provide additional notice (e.g., in‑app or email). Please review periodically.
- Email: privacy@getseemai.com
- Mailing address:
Vivid World Inc. (d/b/a Seem)
Attn: Privacy Officer
1111B S Governors Ave STE 37424
Dover, DE 19904, United States
If you are in the EEA/UK and wish to contact our EU/UK representative (if/when appointed) or our data protection officer (if designated), email privacy@getseemai.com.
18. Quick Controls
- Access, delete, or correct your data: email privacy@getseemai.com with subject “Data Request.”
- Opt out of marketing: use the unsubscribe link in our emails or email privacy@getseemai.com.
- Withdraw consent for model training or recordings: adjust in‑app Settings > Privacy (if available) or email privacy@getseemai.com.
- California requests (“Do Not Sell or Share,” “Limit Sensitive”): email privacy@getseemai.com with the relevant subject line and your device/account details.